Monday, November 22, 2010

ASP Franchisee featured in Augusta Chronicle

America's Swimming Pool Company was recently featured in the Augusta Chronicle where franchisee Jef Flournoy was able to delve into the details of the pool business in Augusta. The business feature about Jef came after 3 years of hard work and dedication to making the business grow in a successful way. Since opening in 2008, Jef was able to double the sales between year 1 and year 2 and in 2010 has been able to increase sales by 30% in one of the hardest economic times in history. What Jef has done to set himself apart from other pool cleaning services is to uphold the proven system established by ASP and makes sure to always show up in neatly press clothes and a crisp collared shirt that relays the message of reliability and professionalism in a highly fragmented industry. Most importantly however is the bond that Jef has established with all of his pool owners, where he has focused specifically on building and maintaining relationships to help build a system where his owners feel comfortable when having their pool serviced by ASP. A portion of the article is included below and can be read in its entirety by clicking here.

Pool-cleaning franchise thrives
By Tracey McManus

When Jef Flournoy saw parking lots full of chrysanthemums on sale across Augusta last month, he got an idea.

He bought 85 plants, piled them in his truck and hand-delivered them to the doorsteps of 85 of his most loyal customers.

When his customers found them, they saw a note saying, "Thank you for your business. From -- the pool guy."

Flournoy launched his Augusta-based franchise of America's Swimming Pool Co. in 2008 based on the premise of connecting with his customers. Since then he has become one of the company's most successful franchisees.

"It's not just about cleaning their pools," said Flournoy, 36. "It's about building relationships."

After his first year in Augusta, Flournoy doubled overall sales and continued the streak by increasing sales 30 percent in 2010.

(Read More)

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