Wednesday, December 1, 2010

Franchisee Profile: Bill Poe, Franchisee of Savannah and Glynn County, GA

Opened: March 2008
Location
: Savannah and Glynn County, GA

Q: Where are you originally from?
A: Macon, Georgia

Q: Before Franchising, what were you involved with?
A: Before I became a franchisee for ASP, I worked in the corporate world for Duracell Batteries for over 30 years as a territory salesman. For 10 of those years, I worked on the national medical account for Duracell and managed the territory from Alpharetta, GA.

When Proctor and Gamble brought the company in 2007, I was offered an early retirement plan for company executives and decided it was time to look for a new business venture. My lifelong friend, Rex Putnal contacted me with a new business opportunity that we could both pursue after spending careers in different fields. When Rex began describing ASP, I instantly became interested in this new career and by January 2008 we were in the process of opening our locations in Savannah and Glynn County.

Q: What specific steps did you take in validating the brand?
A: To start off, we met with Stewart and began looking at the business plan that ASP had constructed. After looking at territories that were up and running, we recognized this plan could work especially well on the Georgia Coast. There was a clear opportunity to grow the business wither you were the owner or an owner operator. What separated ASP from the competition was the operational side of the development providing quality service and maintenance while identifying target markets where there was room to grow.

Q: Why was this brand the right fit for you?
A: I loved the service that the ASP system provides and truly believe in the brand. What we have learned is that we offer a more personal service than our competitors. In addition, ASP approaches our clients and our business in a very professional manner and they are always pleased with our exceptional service. We teach each of our employees this simple concept; we have hundreds of customers that we serve every week but they only have one pool service. We were chosen as their company.

Q: What have been some career milestones for you/your business?

A: Over the last year, we have continued to build our presence in the market and have been able to pick up some large commercial properties in Glynn County. This has helped created a stronger brand recognition and has given us the opportunity to take on larger business ventures.

Q: What are your future goals? Development plans?
A: To continue to satisfy each of our customers by providing superior service. We are still small enough that we keep a personal touch to our business, respond quickly to calls and have created relationships with all of our property managers. We have not lost a customer due to dissatisfaction with our service and we strive to keep it that way.

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