Wednesday, February 23, 2011

Franchisee Profile: Logan Foster, ASP Franchisee of Fayette and Coweta County, GA

Franchisee since: January 2011
Location: Fayette and Coweta County, Georgia

Q: Where are you from originally?
A: I grew up in New York.

Q: Before franchising, what did you do?
A: I joined the Army right out of school and was stationed at Fort Benning, Georgia. After about 2 ½ years, I left the Army and started looking for a job.

Q: How did you hear about ASP?
A: I’d cleaned pools as a summer job in high school so I decided to start looking at opportunities doing that. ASP was smaller at that time with only around 12 locations, but I met Matt Dayton who owned ASP locations in Macon and Fayetteville and he took me on. I started working in Macon about three years ago but began covering the Fayette territory a few months later and have been there ever since.

Q: Why was this brand the right fit for you?
A: I enjoy what I do and ASP is a business I can be very successful in. I wanted to become a franchisee so we could move forward and continue to grow.

Q: What have been some career milestones for you/your business?
A: We’ve experienced steady growth in our sales all three years and had a 50 percent increase in sales in 2010.

Thursday, February 17, 2011

ASP featured in the Destin Log

ASP was recently featured in a great article in the Destin Log entitled, “SHINING EXAMPLE OF GROWTH:' Destin businessman named Franchisee of the Year for turning a negative into a positive.” The article was built from an in-depth interview and photo-shoot with Ryan Eiland and an in-depth phone interview with Stewart Vernon. Further, the article also tells the story of Eiland and his success in the pool maintenance market. The article also shows how Eiland was named as the 2010 Franchisee of the Year.


Wednesday, February 2, 2011

ASP featured in Chattanooga Times Free Press

Recently, ASP-America’s Swimming Pool Company, was featured in the Chattanooga Times Free Press in an article about launching a business in the current economic climate and why franchising is often an attractive method for business ownership. In the article, ASP’s Chattanooga franchisee, John Baldschun, discusses his unique entrepreneur story and tremendous success he has experienced with the ASP brand despite the economic climate. Baldschun experienced a 50% sales increase from 2009 into 2010, hiring two new employees. In 2011, he expects to have a 30 percent increase in sales and focus more on growing his business and less on the day to day operations. Stewart Vernon, CEO of ASP, was also interviewed for the article and he discusses the low cost of entry associated with opening an ASP in comparison with many other franchise opportunities available. Entrepreneurs can have their ASP business up and running for the low of cost of $60,000 and this comes with support, a brand name, and best service in the industry. Click here to view the full article.

Chattanooga franchises let entrepreneurs focus on business operations
By Ellis Smith. February 2, 2011

Starting a small business is risky.

With one bad decision, an entrepreneur could watch his entire savings go down the tubes in a matter of days.

Only 50 percent of small businesses survive more than five years, according to the U.S. Small Business Administration, a statistic that has some potential business owners searching for safer alternatives.

(Read More)
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