Friday, May 27, 2011

ASP featured in ABC'S Low Country Live

ASP - America's Swimming Pool Company was recently featured in ABC’s Low Country Live this morning for Wayne Gable, in Charleston. An article was also posted discussing pool safety online and which included a link to for people to check out to learn more about the services that ASP provides. Check back to this blog where a video will also be posted of the segment. A portion of the article is included below and it can be read in its entirety by clicking here.

Playing it safe around the pool

For millions of Americans, swimming pools and spas are great places for families to spend time together and have fun. Yet it's important to ensure everyone stays safe in and around pools and spas. To improve pool and spa safety, the U.S. Consumer Product Safety Commission (CPSC) launched Pool Safely: Simple Steps to Save Lives, a national public education campaign to reduce childhood drowning's, submersion injuries and entrapments. The campaign is a call-to-action for consumers and industry to adopt proven water safety steps and join a national conversation about pool and spa safety by sharing best practices and other life-saving information.

(Read More)

Tuesday, May 17, 2011

ASP featured in Spartanburg Herald

America’s Swimming Pool Company was recently featured in the Spartanburg Herald Journal in an article entitled, “Businessmen open America’s Swimming Pool Co.” in which local franchisee Lee Greer and Matt Trail were interviewed about their recent opening of the business. Lee and Matt are both lifelong residents of Spartanburg and due to the high level of service and the reputation that America’s Swimming Pool Co. has built throughout the South, they decided that they wanted to bring this brand to the market. America’s Swimming Pool Co. focuses on pool maintenance, repair and renovations and by thorough inspections they can help homeowners save money by not having to make the costly repairs. Click here to view the article in its entirety!

Businessmen open America's Swimming Pool Co.
By Trevor Anderson

Two Spartanburg businessmen are hoping to keep local residents out of the financial deep end.

Lee Greer and Matt Trail have opened a franchise of Macon, Ga.-based America's Swimming Pool Co., a swimming pool maintenance, repair and renovation company.

Greer and Trail, who both grew up on Spartanburg's east side, said their ultimate goal is to save their customers money in the long run by preventing costly repairs to above-ground and in-ground pools.

(Read More)

Monday, May 9, 2011

ASP featured in Aqua Magazine

America’s Swimming Pool Company-ASP’s CEO and Founder was recently featured in Aqua Magazine as an industry expert discussing the evolution of ASP since it was created. Stewart Vernon discussed creating ASP is 2001, where he doubled annual sales every year for the first three years and reached the million dollar mark by the fourth year. In 2005, Vernon felt that he was ready to take ASP to the next level and expand throughout the U.S. After hiring a franchise attorney, the brand launched as a franchise in 2006 and has grown to 72 territories servicing over 120 cities across the U.S. Despite the economic hurdles, ASP experienced tremendous growth in 2009 and 2010 and that growth is continuing in 2011. Vernon also discussed some of the success that the ASP franchisees experienced including 2010’s Franchisee of the Year, who was given this award at the young age of 25. A portion of the article is included below and you can view the article by clicking here.

Q&A With Stewart Vernon
By Scott Webb

The growth of your service franchise, especially in a tough economy, has been phenomenal. How did it happen?

I started the business in 2001. I really stumbled on the pool and spa industry. I had no history with it. I was looking to move to Macon, Ga., and there was a gentleman in town that was looking to retire from a small pool route that he had, and one thing led to another, and I began to realize this was a truly fragmented industry — at least in Macon, at that time.

And I knew that I could provide a higher level of service, and attract customers the old fashioned way. And I knew the barriers to entry and the startup capital needed were low, so I entered the business. I started doing the same thing we do today, the repair and weekly maintenance or renovation of swimming pools.

We doubled sales annually virtually every year for the first three years or so. By our fourth year we were doing over a million dollars in gross revenue, and had five trucks on the road.

(Read More)

Tuesday, May 3, 2011

ASP featured in Greenville News

Recently, America’s Swimming Pool Franchise was featured in the Greenville News in an article entitled, “Greer Mom Dives into Pool Business.” Tina Brown, ASP’s Greenville franchisee, was highlighted in the article as ASP’s first female franchisee. Brown got into the pool industry while trying to help her homeowner's association improve conditions of her neighborhood's swimming pool. She was directed to ASP’s Clemson franchisee, Jimmie Meece and learned about the franchise opportunity with ASP. She saw the exceptional customer service and high quality product and realized that there was a strong demand in the Greenville market for this type of service. She decided to become a first-time business owner and introduce ASP to the Greenville community, where she has already experienced a tremendous amount of success. Since its creation in 2001, ASP has expanded throughout the southeast, where the brand now has 72 franchises and services over 100 cities across the U.S. You can view the full article below!

Greer mom dives into pool business

GREER — Tina Brown's efforts to improve her neighborhood's pool transformed her from a stay-at-home mom to a business owner.

Brown has opened the first Greenville franchise of America's Swimming Pool (ASP) Co.

Based in Macon, Ga., ASP is a swimming pool maintenance and repair company with 68 franchises in seven states.

Brown is also the first female owner/operator in the ASP franchise system, said Stewart Vernon, who started the company nine years ago.

“To me, that's an incredible tribute to Tina, her work ethic, and her desire to succeed in an industry that is incredibly male dominated,” Vernon said. “I'm thrilled by the fact that we're seeing a female owner/operator break into this industry and go into competition against a primarily male dominated industry.”

Vernon said he hopes to see more females come into the ASP system.

The company has eight franchise owners operating 15 territories, Vernon said. He said plans are to continue expanding into the Southeast and Southwest markets.

Brown serves the Greenville area, offering maintenance, renovation and repair of residential swimming pools, as well as lifeguard services.

She got into the pool industry while trying to help her homeowner's association improve conditions of her neighborhood's swimming pool.

“I went to several board meetings with my complaint. Their hands were tied,” Brown said. “They did everything they knew to do. They investigated, they asked questions, they interviewed several service providers and weighed their options but the choices were limited.”

Brown decided to become a certified pool operator to improve the pool herself.

When a man came out to locate an underground water leak, she asked him to recommend a pool repairman. He referred her to Clemson ASP franchise owner Jimmie Meece.

Brown had been maintaining the HOA pool for four years when she got a call asking if she would be interested in the Greenville franchise.

She researched the company on the Internet and later attended one of the owners' meetings. She, along with her husband, also visited the company's headquarters in Macon.

“We were completely impressed and we decided that if we were blessed enough to be able to join, we would,” she said.

Brown met ASP's franchisee qualifications, which include possessing a strong work ethic and good people skills.

She is staying busy today as the local ASP franchisee.

“I have to stay busy and I think my parents have a lot to do with that,” said Brown, whose teenage son now works with her. “They raised me to be productive and not to sit still and be lazy.”

Her desire is to grow the franchise large enough to serve all of Greenville County “with a respectable company that provides exceptional service and quality employees.”
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