Friday, July 29, 2011

America's Swimming Pool Company Social Media Contest, "America's Best Pool Party" Coming to a Close

Next week is the last week to submit photos into ASP's summer photo contest. ASP already has a total of 10 awesome submissions and want more! All fans have to do is submit photos of themselves enjoying the summer by the pool onto ASP's Facebook page. These photos can be of themselves, of friends/family, or fun tricks and dives. Creative ideas are welcomed!

After next week, finalists will be chosen during August 8th - 15th and a tab will be created for fans to vote on their favorite picture. Voting will be held from August 16th - September 11th with a winner being announced on the 12th.

Don't forget, the prize is either a $500 gift card to Lowe's Home Improvement or $500 ASP credit!!

For inspiration, check out some of the entries already received.

Baby's first swim.
Chilling at the pool with my pony.

Group Water Aerobics.

Fire Power!

Wednesday, July 20, 2011

Nation’s Largest Pool & Spa Maintenance Franchise Makes Waves by Donating Pool

Macon, Ga. — In a summer of unbearable heat in an industry that shows no signs of slowing down, America’s Swimming Pool Company did the unimaginable midway through the height of the pool season. After hearing the heart rending story of 4-year-old Madison Barfield, the franchise chose to donate a pool to help the child and her family.

Madison, who cannot speak, lost the use of her arms and legs due to Rett’s Syndrome, a disease that attacks the nervous system and motor skills. Under the leadership of Jessie Brooks, America’s Swimming Pool Company franchisee in Milledgeville, Ga., the franchise stepped in to provide the girl with an aqua therapy pool to help reverse some of the disease’s effects.

Until Brooks, America’s Swimming Pool Company and all of its generous vendors stepped in, the pool was a far-fetched dream for the Barfield family.

"Once I met the Barfield family, and Madison, I became immediately involved trying to figure out what we could do as a company,” Brooks said. “My team was more than willing to help rebuild the pool and our vendors through America’s Swimming Pool Company were incredibly generous, donating various components to help us complete the pool.”

Some of the largest donations were from PoolCorp, which donated pieces for the pool deck and miscellaneous parts to complete the pool; Pentair, which donated the pumps, filters and cleaners necessary to keep the pool running effectively; and Latham, which manufactures vinyl liners that created the shell of the pool. All of the donations were essential components to the project, assisting in creating the finished pool for the Barfields.

"Our company could not be more proud of Jessie Brooks and his ASP team for seeking out, and completing, such an incredibly generous project for this family,” said Stewart Vernon, founder and chief executive officer of America’s Swimming Pool Company. “Our sincere thanks and gratitude goes out to our vendors, who stepped up to the plate and made this project possible with the goods and materials they provided. Together, everyone did their part and provided a gift to this family that otherwise was not possible."

In today’s economic climate, companies such as America’s Swimming Pool Company and its vendors, PoolCorp, Pentair and Latham, are crucial in showing that small businesses can make a difference in small communities across the country. With the dedicated team assembled, Madison now has the tools to help combat her rare disease and potentially have the chance to regain her motor skills, paving the way for the possibility that she could one day walk.

About ASP-America’s Swimming Pool Company

ASP-America’s Swimming Pool Company, the Nation’s most respected swimming pool maintenance and repair franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability will attract customers. Since 2005, ASP has expanded into 72 territories in the Southeast, servicing over 120 cities in 7 states across the country. At this point, the company manages over 50 million gallons of water per week and renovates or remodels more than 250 pools each year. For information, please visit

Tuesday, July 12, 2011

America's Swimming Pool Company featured on FOX 24 and ABC 16

America’s Swimming Pool Company was featured on FOX 24 and ABC 16 in a segment titled, “Pool Company Builds Pool to Help Little Girl Battle Rett’s Syndrome.” The article was built from an interview with Jessie Brooks, franchisee of America’s Swimming Pool Company in Gray and with Raven Barfield, mother of Madison Barfield who battles this rare disease. The segment discussed all that America’s Swimming Pool Company has done to renovate the pool, taking it from an empty shell in the ground to a fully functioning pool for Madison to receive therapy in. America’s Swimming Pool Company has donated over $10,000 to the project in renovations and is looking for continued support to help maintain this pool for the family. Click here to view the full segment!

Thursday, July 7, 2011

America's Swimming Pool Company featured in the Dallas Business Journal

America's Swimming Pool Company was recently featured in an article in the Dallas Business Journal titled, “Making Changes By Herschel Forester.” Herschel Forester discusses why he decided to convert from an independent pool company to an ASP franchise, some of the steps he took to make this transition happen and advice to others looking for franchise support in this economy. Click here to view the article!

By: Herschel Forester

There comes a point in many business owners’ careers where they take a step back and determine if they want to continue along the path they have trudged or spur off onto a new course.

I came to that point last year with the business I’d been running for the past 19 years, Forester Pool Service. After years of being a private business owner, I decided to make the switch to being a franchisee, eventually choosing America’s Swimming Pool Company to partner with. The decision didn’t happen overnight, though, and took a lot of careful consideration.

Being in business for yourself can have a lot of ups and downs, and the day-to-day decisions you make can impact the future greatly. Throughout the years, as I ran the company myself, I’d always think about how great it would be to have a business partner. I saw other businesses run by fathers, sons and brothers, and I thought how nice it would be to have someone help me make those tough business decisions.
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