America's Swimming Pool Company featured in the Dallas Business Journal

America's Swimming Pool Company was recently featured in an article in the Dallas Business Journal titled, “Making Changes By Herschel Forester.” Herschel Forester discusses why he decided to convert from an independent pool company to an ASP franchise, some of the steps he took to make this transition happen and advice to others looking for franchise support in this economy. Click here to view the article!

Making Change by Herschel Forester

By: Herschel Forester

There comes a point in many business owners’ careers where they take a step back and determine if they want to continue along the path they have trudged or spur off onto a new course.

I came to that point last year with the business I’d been running for the past 19 years, Forester Pool Service. After years of being a private business owner, I decided to make the switch to being a franchisee, eventually choosing America’s Swimming Pool Company to partner with. The decision didn’t happen overnight, though, and took a lot of careful consideration.

Being in business for yourself can have a lot of ups and downs, and the day-to-day decisions you make can impact the future greatly. Throughout the years, as I ran the company myself, I’d always think about how great it would be to have a business partner. I saw other businesses run by fathers, sons and brothers, and I thought how nice it would be to have someone help me make those tough business decisions.

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