Monday, August 29, 2011

America's Swimming Pool Company featured in Aqua Magazine

Stewart Vernon, chief executive officer of America’s Swimming Pool Company was featured in Aqua Magazine discussing the conversion opportunities that the company provides to entrepreneurs with existing pool businesses in an article titled, “Spotlight: Stewart Vernon, CEO, America’s Swimming Pool Company, Macon, Ga.” Stewart discusses the conversion that recently occurred in the Dallas market, where the existing business owner, Herschel Forerster, was looking for a way to continue growing his business after over 20 years in the industry. What franchising systems provide to an existing operator is an opportunity to help with marketing, to have a nationally recognized brand and to cut expenses with national buying power. Click here to view the entire article.

By: Aqua Editors
A long with opening new pool service companies, ASP also does franchise conversions. What motivates a service company owner to become a franchisee?
Well, our most recent conversion was in Dallas, Texas. This was a guy that met our typical criteria — he owned a successful pool business with well over half a million dollars in sales. He started exploring our conversion program, and it took a good two months for him to really see the value of it.
In the short term, he was looking to take his business to the next level. Long term, he was looking to improve his brand, and ultimately for a future generation, possibly an exit strategy.

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