Wednesday, May 23, 2012

America's Swimming Pool Company featured on

America's Swimming Pool Company was recently featured on in a piece titled State Of The Industry Survey: Service Sector — The Star of the Recession ". The article discusses the state of the pool industry, with service leaders in the industry giving their personal assessments about the overall health and outlook moving into the future. Founder and President of ASP Stewart Vernon discussed how the consumer is feeling more confident about the economy than the past 2-3 years as seen in recent spending on backyard activities. . Click here to read the entire article.

photo of a man cleaning an outdoor poolWhen the curtain came down on the U.S. economy in 2007, the vast majority of builders and retailers took quite a beating, as financing became difficult and homeowners hunkered down in survival mode.

However, many of these homeowners already owned pools and tubs, and it made sense to continue to maintain them. So service departments at pool retail stores were generally able to avoid personnel cuts, and sole proprietors cautiously reported stable earnings. Some were even able to raise prices a little, despite the mass layoffs and dreadful economic news of the early recession.

As the recession wore on, money and relative success being an attractive force, other pool and spa professionals (and even newly unemployed people from outside the industry, some unable to tell a pool from a pole) began jumping into the service business, leading to a dramatic increase in competition that continues to this day.

As we open the swimming season in 2012, the overall health of the service industry is good, and there is reason to hope it will get even better.

The economy remains a mixed bag. Many areas of the country are still suffering recession-like effects, but that has been a constant refrain for at least four years. Mingling with it now are strong statements by servicers seeing signs of real growth for the first time.

“The economy has picked up,” said one service pro. Another attributed his better profitability to an “improving local economy and aging of equipment in service area.”

Perhaps the most enthusiastic assessment came from Stewart Vernon, founder and president of ASP, Macon, Ga., a swimming pool service franchise company with 93 locations ranging from Dallas to D.C.

Friday, May 11, 2012

Franchisee Profile: Todd Turnbow

Name: Todd Turnbow
Opening Date: May, 1, 2012
Territory: Jackson, Tenn.
Phone Number: 731-217-2329

Todd Turnbow is a Jackson, Tennessee native with a degree in marketing from Union University. Todd spent 10 years in manufacturing management with Fruit of The Loom and Jockey Sportswear. After working in management, Todd went on to work in sales and marketing for 10 years. The last two to three years Todd had worked in building material sales for Acme Brick Company before deciding to go into business for himself. Todd is now the owner/operator of the America’s Swimming Pool Company servicing the Jackson area.

How did you learn about the brand? I got the idea after I had my own pool installed in my backyard about 3 years ago. It was a challenge to learn how to take care of my investment in regards to water chemistry and equipment. We would take a water sample to the local pool storefront and get tested and this would lead to having to buy hundreds of dollars in chemicals and spend the balance of the day mixing and applying the chemicals hoping to get the water balanced. At that point I did see a need for a pool company that would market itself in a professional manner to pool owners in regards to maintenance, service, and renovation and bring this high level of service to the customers own backyard. During my research I found ASP and was immediately impressed.

What was appealing to you about joining a franchise system? The training was one of the biggest factors in deciding to go into franchising with ASP. They have a great system and they set you up for success through their support, both technical and on the business side.

What makes your business different? My business plan is to offer “FLAT RATE” pricing on maintenance programs, service repairs, new equipment and renovation to pool area. This offers the customer a total price for the service and gives them a piece of mind and comfort level of what they will be paying.

What challenges have you overcome to get where you are now? Learning a new business has been the most challenging part of the entrepreneurial experience. I am glad to have the training and support of ASP’s corporate team to help me succeed.

Do you see any parallels between your previous work and now? The parallels between my previous work and my business would be very simple; you have to offer a high level of customer service along with great products and competitive pricing to be successful. Also, working in the building materials industry for several years I have developed a network of contractors and contacts that will help with the renovation segment of the business.

What are your expansion or development plans? Right now I am focused on building my business and getting more involved with the community, but I would love to eventually expand and open more territories in Western Tennessee.

Do you have any other interesting hobbies or passions? I love the outdoors and I have a passion for landscaping, golf and fishing.

Thursday, May 3, 2012

America's Swimming Pool Company featured in Healthy Living

America's Swimming Pool Company was recently featured in the spring issue of Healthy Living (a supplement to the Eatonton Messenger and Lake Oconee News) in an article titled “In The Swim: America's Swimming Pool Company" The article focuses on Nancy and Doug Dozier bringing America’s Swimming Pool Company to the Lake Oconee region. Highlighted in the article are the services of ASP, the history of ASP, and potential problems with residential pools such as pH balance. Check out the spring issue of Healthy Living to read the entire article.

In The Swim: America's Swimming Pool Company
By: Kim Jackson

A sparkling crystal clear pool gives one an itch to dive in and enjoy a quick swim to cool off during the long, hot days of summer. Or maybe the idea of weekend and holiday friend and family gatherings by the pool is your idea of fun. For many homeowners, having a pool service open the pool for summer is a number one priority. Once the pool is serviced and ready for swimmers, the most important thing for pool owners to remember is to properly maintain their pool to extend its life and the pleasure your family gains from it. A pool is a significant investment and quality care will insure many hours of summer fun.

According to Nancy Dozier, co-owner with her husband Doug of an America's Swimming Pool Company franchise, enjoying a fun-filled summer around the pool is as simple as letting ASP handle all aspects of maintaining your pool, thereby allowing you to enjoy the outdoor living space for which Lake Oconee is famous.

(You can find the entire article in the spring issue of Healthy Living)

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