Wednesday, August 29, 2012

State of the Industry!

ASP featured in an online article, State of the Industry By Leaps and Bounds, in Pool and Spa News! The article calls out three large pool and spa companies that have managed to grow despite the bad economy.

State of the Industry By Leaps and Bounds
By: Rebecca Robledo

The past few years have been tough for the pool industry, but three notable companies have managed to expand not only in spite of the Great Recession but, in some cases, partly because of it.

Northern California-based builder Premier Pools began a licensing program to spread its brand around the country. Georgia service firm America’s Swimming Pool Co. (ASP) debuted a franchise operation. And national retail chain Leslie’s Poolmart accelerated its growth significantly.

These companies have managed to thrive in a terrible economy, and they did it using business models that usually don’t succeed in the pool and spa industry. Though it’s true that other firms have recently grown, few have done so on a national or even multi-regional level.

Here, the company principals and industry observers discuss the reasons behind Premier, ASP and Leslie’s success.

Friday, August 24, 2012

Featured Spa of the Week!

The benefits of a home spa are plenty, and with the wide variety of models available today, you get the latest technological advances combined with a large selection of styles and colors. Below you will find our featured Garden Leisure Spa of the week. Availability is based on the manufacturer's production, so please contact us for more information. 

This weeks featured Spa is: The Palmetto
spa-palmetto-large.jpgThe Palmetto seats five adults. One of the seats is a lounger. It is equipped with 34 black and stainless steel jets, so you can relax and enjoy the benefits of hydrotherapy. A waterfall, air and water controls, LED mood lighting and foot jets provide total relaxation.

Wednesday, August 15, 2012

America’s Swimming Pool Company Signs Systems First Area Developer in Arizona

Multifaceted entrepreneur, Clint Rowley, opens nation’s only pool and spa franchise in Arizona bringing new level of customer service. 

America’s Swimming Pool Company Signs Systems First Area Developer in Arizona
By: Jordy Patano

MESA, ARIZ. - Despite being a relatively young company, America’s Swimming Pool Company (ASP) is experiencing unprecedented growth, breaking nearly every record to date including signing its first Area Developer, Clint Rowley. The new opening in Arizona marks the furthest West the brand has expanded up until this point and the first location in the state, signaling healthy expansion as ASP opened in four new states in 2012.

Although America’s Swimming Pool Company is new to the area, Rowley is by no means an inexperienced entrepreneur. Rowley has owned and operated various businesses including Real Property Management, which manages more than 1,400 units and was the initial reason behind opening the franchise. Over the course of five years being in the maintenance industry, Rowley encountered ongoing issues in finding an experienced and dependable pool company that could encompass anything from fixing a leak to renovating a pool.

“One of the biggest challenges I had in my industry was finding a quality pool company who had both the experience and the reputation for dependable work,” shared Rowley. “There are a lot of pool companies in the area that are themed a secondary business and I am excited to make ASP my first priority for providing a level of service that is somewhat unknown throughout the East Valley while taking the opportunity to educate our customers about their own pools.”

Being the entrepreneur that he is, Rowley jumped at the opportunity and worked quickly to open his ASP location in time for summer 2012 to bring these needed services back to Mesa. ASP brings a wealth of experience and training to its team as well as more affordable prices for the customers focusing on everything from weekly maintenance, repairs, renovations and everything in-between.

“We are very excited to have Clint join the ASP team and are proud to have him be the first Area Developer in our company bringing the franchise to Arizona,” said Stewart Vernon, CEO and Founder of America’s Swimming Pool Company. “This new territory in Mesa opens a whole new market for us as we continue to develop franchises across the United States and we couldn’t have found a better person to join the team.”

ASP is the nation’s first pool and spa renovation and maintenance company has signed and opened 16 new franchise territories in three new states in 2012 and has seen a 62 percent increase in year-to-date sales. Since the Macon-based company began franchising in 2005, they have grown drastically and now have 99 territories in more than 175 cities in eleven states across the United States. By providing an easy-to-follow system that has been proven by new and existing pool companies, America’s Swimming Pool Company has excelled in nearly every environment.

About America’s Swimming Pool Company

America’s Swimming Pool Company, the Nation’s most respected swimming pool maintenance and repair franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability will attract customers. Since 2005, ASP has expanded into 99 territories in the Southeast, servicing over 175 cities and eleven states across the country. At this point, the company manages over 60 million gallons of water per week and renovates or remodels more than 250 pools each year. For information, please visit

Friday, August 3, 2012

ASP Featured by Franchise Interviews

ASP is featured in an article by Franchise Interviews. The article features Stewart Vernon, CEO and Founder of America’s Swimming Pool Company and discusses the background story of how the franchise was first started and how it has grown in to the nation’s largest pool & spa franchise.

Americas Swimming Pool Company Meets Franchise Interviews
We are meeting with Stewart Vernon, CEO and Founder of America’s Swimming Pool Company.

Today's show will discuss Stewart’s journey toward entrepreneurship and how he founded America’s Swimming Pool Company. He can discuss coming up with the business plan while in college, working as an apprentice after returning home for college and how he was able to get industry advice.

Web Analytics