Thursday, November 29, 2012

ASP Welcomes Matthew Blackmon!

Matthew Blackmon is originally from Long Beach, Mississippi and attended Mississippi State University where he graduated with a degree in construction management. After graduation, Matthew went to Orlando, Florida.  Here he worked with Beazer Homes, a residential construction company and then worked with ValleyCrest, a landscape construction company where he was a project manager. When the Gulf Coast was impacted by hurricane Katrina, Matthew decided to return to Mississippi to assist a local contractor to help rebuild the surrounding communities that were in much need of assistance. Matthew along with his family are active in their community and are looking forward to providing a “one –of- a- kind” business service for residential as well as the commercial industry in their hometown and surrounding areas.

How did you learn about the brand?
I was searching for a business to run on my own. Initially, I was looking for a landscape franchise, but I came across ASP during my research and decided to forego an opportunity with a landscape franchise because ASP offered a better business model.

Why did you choose an opportunity with America’s Swimming Pool Company?
The most appealing thing about ASP is the coaching and support provided throughout the whole system. If you have any sort of problem, someone in the system has an answer or solution for you. It’s fantastic, the system and service is unmatched in the industry.

What makes your business different?
We’re a much more professional organization and our flat rate pricing for repair and maintenance work is somewhat unheard of in the service industry. Additionally, we treat every person we do a job for the way we’d like to be treated – with respect and integrity. Working in the construction industry for so long I’ve seen the importance of a professional environment and giving the customer a great experience.

What challenges have you overcome to get where you are now?
Taking the risk to jump into the deep end and become a first-time entrepreneur is a challenge. At the same time, it’s also very exciting. I’m looking forward to being able to help the community and provide the satisfaction of good service.

What are your expansion or development plans?
I’m looking to be the go-to company for the entire Mississippi Gulf Coast!

Do you have any other interesting hobbies or passions?
In the last years or so I’ve really enjoyed boating, wakeboarding, wake-surfing and just being out on the water. But my greatest passion is spending time with my five month-old daughter and fiancĂ©.

Thursday, November 15, 2012

ASP Welcomes Bram Schad!

Bram Schad is a lifetime resident of Ocala, Florida. He graduated from the University of Florida with a BS in construction management. For over 20 years he worked with his father in a commercial roofing business called RaeCo of Ocala Inc. Bram worked throughout the Southeastern U.S., with clients ranging from Disney World and Sea World to NASA and the National Guard. Recently, Bram purchased an existing pool company and converted it to ASP – America’s Swimming Pool Company of North Central Florida.

How did you learn about the brand?
I had been researching the pool business and attempted to purchase a couple Pinch-a-Penny stores. During my due diligence process, I found a number of swimming pool service concepts, ASP being among those. As I did further research, I felt that ASP was a good fit for me – the culture of the company was something I really liked and the proximity of my territory to the corporate office in Georgia were key factors in my decision.

What was appealing to you about joining a franchise system?
The systems that a franchise has in place and how they prepare you for success are really appealing business aspects to me. The group buying power and the support with being part of a franchise is fantastic.

What makes your business different?
We are bringing an exceptional business to an industry that is fragmented in this community.

What are your expansion or development plans?
We are already in a position to hire additional field staff, and are looking to double the current amount of contracts within a year. We would like to service in excess of 300 accounts by the end of 2014, as we have one of the largest territories currently in the system.

Do you have any other interesting hobbies or passions?
My primary passion is my family. I love spending time with my wife and three daughters. I also love to fish and cook; I actually own four different types of grills!

Thursday, November 8, 2012

America’s Swimming Pool Company Reaches 100 Unit Mark

America’sSwimming Pool Company (ASP), the nation’s first pool franchise, is proud to announce it has reached the 100 unit mark, capping off a year of unprecedented growth and expansion across the country.

“2012 has proven to be one of our most successful years since we have been in business, and crossing the 100 unit mark is an important milestone for us,” said Stewart Vernon, founder and CEO of ASP. “None of this would have been possible without the help of our amazing franchisees who make the company what it is today.”

Since the Macon-based company began franchising in 2005, it has experienced drastic growth in a small amount of time, now with 110 territories in more than 200 cities in 12 states. In 2012 alone, ASP signed and opened 27 new franchise territories in five new states, all while enjoying a 62 percent increase in year-to-date sales. With an easy-to-follow system and business plan that has been proven by new and existing pool companies, ASP has quickly grown to become the go-to pool service company in every territory it serves.

“We have been able to expand and attract new franchisees because we are constantly working to improve internal systems,” continued Vernon. “Additionally, we are working with our national vendors to secure the best pricing scale for our franchisees, which in turn gives our customers the best pricing. All of this adds up to more and more people recognizing the ASP name and using our services and the growth of our business.”

ASP was founded to bring a higher level of professionalism, service and reliability to the highly-fragmented pool service industry. After establishing a location that exceeded a million dollars in sales, Vernon believed he had a concept that could be not only replicated, but also highly successful in any location. In 2011, annual revenues were up 55 percent from 2010 to $13.5 million. By the end of 2012, the brand is expected to top $15 million in system-wide sales.

Despite the extraordinary growth, ASP continues to support its franchisees with some of the best support in the industry. The company continues to add new members to its corporate team in order to provide 24-hour support across the system, help its franchisees develop sales goals, improve marketing and making sure all customer issues are handled quickly and professionally.

“No matter how large or successful ASP becomes, we will always be dedicated to supporting our franchisees and providing the best services in the industry,” said Vernon. “We look forward to continued growth and expansion, and can’t wait to celebrate our continued success with everyone in the ASP system.” 
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