Monday, March 31, 2014

ASP welcomes Brad & Wendi Wilder!

Brad Wilder was born in Utah, but grew up in Arizona. Before joining ASP, Brad Wilder worked in the restaurant industry, as well as therapeutic nutrition and the landscaping industry. Wendi Wilder was born and raised in Arizona, and currently works as a Registered Nurse. Brad and Wendi are active in their community and are looking forward to providing a “one-of-a-kind” business service for residential as well as the commercial industry in the Gilbert area.

How did you learn about the brand?
I was having problems with my own pool, so I called some company to and requested that they come out and take a look, but they never showed up when they were supposed to. My wife Wendi went to go look up another company, and she wound up calling Clint Rowley (owner/operator, ASP Mesa). Clint came out in five minutes, diagnosed the problem, sold us the equipment we needed, and started a weekly maintenance contract. After some research, we found out that ASP was a franchised company. I had been searching off & on for an opportunity for a few years, and this was the perfect fit, especially since I prefer to be outside and active.

Why did you choose an opportunity with America’s Swimming Pool Company?
The backing, for sure. If I need any kind of tutelage or direction, there's always somebody there to guide you in the right direction. Also, I can start small and just continually expand my business as I grow.

What makes your business different?
The fact that we're a more professional organization than a lot of the guys out here. We've got logos on our trucks, we're well presented, we dress better, and we've got a set of standards that we're expected to uphold.

What are your expansion or development plans?
I've been toying with opening a franchise in my hometown in Utah so that we could provide service in the summer up there as well as continuing service in Gilbert.

Do you have any other interesting hobbies or passions?
Hunting and fishing are my main passions, and I've recently gotten into archery as well. Also, I'm really looking forward to spending time with my wife and our new baby, once she comes into the world.

For more information about ASP of East Valley, visit their website at, email them at, or call them at (480) 467-3345.

Friday, March 7, 2014

ASP Grows Facility, Changes Training Model

The fastest-growing pool service company in the nation has just expanded.

America’s Swimming Pool Co. employees and franchise owners now will train in one location at the recently remodeled company headquarters in Macon, Ga.

The 4,000-square-foot addition includes four training pools (two indoors and two outdoors), a lecture-style classroom and indoor training facilities.

“[With this facility], a new franchise owner does not have to leave our property to get fully integrated into the swimming pool business,” said Steward Vernon, founder/CEO of ASP.

Prior to the expansion, ASP offered training to its franchise owners, but it wasn’t all under one roof.
“It was really piecemealed together from several options,” Vernon said. “We had some training facilities on site. We used existing franchise owners’ businesses as they would have jobs — we would piggyback off our relationship with them. It was really an orchestrated effort for training before, whereas now we’re all on one property.”


ASP’s facility means that not only will new franchise owners have the ability to attend the company’s two-week Pool School, but they also can send employees to Macon for a week or two of training, regardless of weather.

“It was really a first-class operation and very well done,” said John Garcia, director of chemicals, retail and national accounts for Covington, La.-based PoolCorp. Garcia toured the facility in February because ASP falls under his national accounts role.

Plus, the recent expansion also included adding 4 acres to the property footprint, clearing the way for future developments.

“We specifically built this building on the property so that we could add the same type building again in our next phase of expansion,” Vernon said. That phase is projected to commence in the next three to four years.

ASP was founded in 2001 and started franchising in 2005. Currently, the company has franchises in 200 cities and 16 states.

Article originally featured in Pool & Spa News

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